SJ Blog — Siegel Jewelers

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Jaron Siegel

Diamond Brilliance

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Diamond Brilliance

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You have heard the 4 C’s Cut, Clarity, Carat, and Color, but there is something more important.

The one “B”, Brilliance!

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It’s the amount of bling, shine, presentation… It’s “the thing” that is the most important, yet the least discussed. You have to see it to know it.

The Brightness, Pattern, and Fire are the Brilliance Factors. How attractive is it? How does it show? You want your diamond to be bright, radiating, and lively.

Only by going to your local jeweler and seeing your diamond in person can you really get a sense of what it looks like. No website, photo, or video can give you the sense of what your diamond is really like.

How can you know your diamond’s personality if you haven’t met it in person!

But, there are a few more important details. The way your diamond is set, the way that it is displayed, and what it has around it will make a big difference to how it performs when you are out and about. Having a diamond that has good C’s is nice, but it is only one small step in how it will shine for the next hundred years. Work with a knowledgable jeweler who will help you put together the right diamond and complementary setting that will wow from across the room .

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Gift giving for guys

  When giving a gift, how many times have you heard, "Wow! How did you know it's what I really wanted?" Not often, if you're like most people. That's because the art of gift giving draws on two elusive qualities -- being a good listener and knowing what she loves.

  Listening means shutting off your, "can't-wait-to-get-back-to-the-game" voice and giving her your full attention guys! Also, knowing what she loves may take some stealth investigation! Follow her on Pinterest or Instagram to get a sense of her style or to view that special bling she "likes." Shopping for your wife/girlfriend should be exciting! Find someone who can ask the right questions to refine your choice of a gift according to her tastes. A great salesperson (or one of her trustworthy friends) can help you create the perfect gift. Keep it reasonable. Taking out a sec ond mortgage to buy a shiny adornment may not make her happy. But, creating a magic moment and setting it in stone will be a gift that keeps on giving.

Jaron is the fifth generation at Siegel Jewelers

Jaron is the fifth generation at Siegel Jewelers

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