Individual Marketing
I know this is not totally jewelry only related, but marketing is sort of my passion. I would like to talk about individual marketing. Some say mass marketing is dead. People want a one on one connection again. Amway & Mary Kay built an empire based on 1 on 1 sales. Facebook, Twitter & email are your new door to door. We like to think of ourselfs as personal shoppers. We Take a picture of a piece of jewelry and send it to an individual on Face book. we send an item we think they would like based on things they have bought in the past. This makes them feel special and helps form a relationship